ADVERTISING & Packaging
Build Identity.
Shape How It
Is Experienced.
Branding and Packaging explore how ideas become recognisable through identity, typography, colour, form and physical presentation. Learn how visual systems can create consistency, communicate character and shape the way products and organisations are perceived.
More than a logo
A Brand Becomes Stronger When Every Part Belongs Together.
A visual identity is built from relationships between typography, colour, imagery, symbols and layout. When those elements work consistently, they help an organisation, product or idea become easier to recognise and understand.
Recognise it. Remember it. Experience it consistently.
Areas of practice
From Identity Systems
to Physical Form.
01
Brand Identity
Develop visual systems that establish character, recognition and consistency.
02
Packaging Design
Explore how structure, graphics, information and material work together on physical products.
03
Campaign & Application
Extend an identity across communication materials, advertising and spatial environments.
04
Brand Guidelines
Organise rules for typography, colour, imagery and application so systems remain coherent.
The visual language
Recognition Is Built Through Repetition With Purpose.
Identity becomes believable when typographic voice, colour, form and composition work as one system across every encounter.
Ag
Typography
Type helps establish a voice, reinforce an idea and carry character.
Colour
Colour can create recognition, distinction and memorable character.
Designing the object
Protect. Inform. Attract. Communicate.
Packaging combines communication with physical form. It needs to hold information, support recognition and create a memorable experience around the product.
Protect
Consider the physical role of the package.
Inform
Make important information clear and easy to understand.
Differentiate
Help the product stand apart within its context.
Express
Use visual design to communicate character and positioning.
From idea to identity
Research. Position.
Create. Apply. Refine.
A brand takes shape through a deliberate sequence: observing context, making decisions, testing form and refining systems in use.
01
Research
Learn about people, place and purpose.
02
Position
Clarify what the identity needs to stand for.
03
Create
Build a visual direction and system.
04
Apply
Test the system across meaningful formats.
05
Refine
Strengthen it through review and use.
A system that travels
Brand Identity Moves Across
Many Surfaces.
Build something recognisable
Turn an Idea Into an Identity
People Remember.
Explore Graphic Design study at Takoradi Technical University and discover how branding, packaging and visual systems can give ideas a stronger presence.