VISUAL COMMUNICATION
Turn Ideas Into
Messages
People Can See.
Visual Communication explores how typography, image, composition and information work together to give ideas form. Develop the ability to communicate clearly, create visual hierarchy and shape meaningful experiences across print and digital media.
DESIGN THAT COMMUNICATES
Every Visual Choice
Says Something.
Type, image, scale, spacing, colour and composition all influence how a message is understood. Visual Communication brings these elements together to organise information, create emphasis and connect ideas with audiences.
See the message. Shape the hierarchy. Control the experience.
g
SIZE
SPACE
COLOUR
CONTRAST
ALIGNMENT
REPETITION
AaBbCc
DdEeFfGg
HhIiJjKkLl
MmNnOoPp
QqRrSsTt
UuVvWwXx
YyZz
0123456789
MAKE INFORMATION CLEAR
Complex Ideas Need
Clear Visual Structure.
Visual Communication helps transform information into forms that are easier to navigate, understand and remember.
01
Organise
Identify relationships within the content.
02
Prioritise
Determine what needs the strongest emphasis.
03
Visualise
Translate information into meaningful visual forms.
04
Refine
Remove unnecessary complexity and strengthen clarity.
HOW THE WORK DEVELOPS
Research. Explore. Structure. Communicate.
Research
Understand the subject, audience and communication context.
Explore
Test visual approaches through sketches, references and experiments.
Structure
Build hierarchy, composition and relationships between elements.
Communicate
Refine the final system so the message is clear and purposeful.
A FLEXIBLE FOUNDATION
Visual Communication Connects
to More Than One Discipline.
The principles of Visual Communication can support work across many areas where ideas, information and audiences need to connect.
Brand Identity
Advertising
Editorial Design
Information Design
Digital Content
Packaging
Illustration
Campaign Design
START COMMUNICATING
Give Your Ideas
a Visual Voice.
Learn more about Graphic Design study at Takoradi Technical University and discover how visual thinking can turn ideas into meaningful communication.